The relevance of the researched problem is caused by the society requirement to form and implement educational and creative potential of a student as a conductor of changes that set a high level of motivational behavior. The aim of this article is to develop a structural model of motivational behavior of students that allow carrying out modeling of specific characteristics and their practical application. The leading approach to the research of this problem is the provision of the theory of self-determination on basic needs that allow considering basics of intrinsic motivation. The results of the research are: the structural model of motivational behavior is considered in the article, the questions are selected and the questionnaire on educational motivation is developed for the poll of students' groups "Economy and Management". The development and approbation of multi-profile software programs are "Students' Questionnaire" to implement on-line poll or interviews with students on academic motivation. The results of the research can be useful for specialized structural divisions of the university, teachers, and also for the students in case of further research of the issues of academic motivation and individual educational paths.