This paper investigated how the University of Zululand (Unizulu) has set out to conceptualize and institutionalize service learning as an educational approach in the Curriculum. The University of Zululand Strategic Plan (2008-2012) and Institutional Operating Plan (IOP) indicate a paradigm shift towards academically based community interaction where service-learning is an integral part of the curriculum. Despite the existence of these policies, service-learning is still a peripheral activity in the institution.