The development of effective learning environments in higher education (HE) appears to become increasingly prioritised by HE institutions. This approach reflects an increasingly "consumer" focused student body, and HE attempt to further quantify the quality of their products. However, all too often attempts to build more effective learning environments are hampered by the structures and processes that have historically existed in HE. The traditional lecture-seminar approach is increasingly been seen as not supporting effective student learning. As a result, the quality of the student learning experience is being compromised. This paper explores some of the factors currently limiting the development of effective learning environments and considers relevant questions and possible solutions. In particular, this paper explores the degree to which University interactions with student groups are driven by quality assurance processes rather than for maximising student learning.