Peer reviewed
Download full textERIC Number: EJ1052785
Record Type: Journal
Publication Date: 2009
Pages: 4
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1942-2504
EISSN: N/A
Available Date: N/A
Mission Possible
Philbrick, Jane Hass; Leseane, Reginald; Bart, Barbara D.; Dowling, William
American Journal of Business Education, v2 n3 p9-12 2009
The authors examine the impact of a program designed to encourage students to read popular business magazines. The results suggest that a reading program can improve student knowledge of current events, but that more work is needed to encourage students to attain timely knowledge of the current environment of business.
Descriptors: Periodicals, Journal Articles, Reading Motivation, Program Effectiveness, Program Evaluation, Reading Programs, Business Communication, Control Groups, Experimental Groups, Hypothesis Testing, Achievement Gains, Comparative Analysis, Comparative Testing, Teaching Methods
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Publication Type: Journal Articles; Tests/Questionnaires; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
