This study examined the extent to which 99 school counselors delivered information to stakeholders about their profession and work via various channels. Results showed that information was mainly delivered via routine encounters within the school while the use of a pre-arranged manner and electronic media were less frequent. School counselors' work information tended to be delivered to the school staff rather than to pupils, parents/guardians, and community. To the least extent, school counselors delivered information about their professional profile. The authors discuss the importance of delivering information in the advocacy of the counseling profession.