The promise is that education technologies will reshape the ways in which we teach and learn, the ways in which we read and write and communicate. Indeed, new hardware and new software are often marketed to schools and libraries with language that stresses their transformative and innovative potential, even when, upon closer inspection, it may well be that these new tools simply update or expedite existing practices. Whether or not the changes ed-tech will bring about are as radical as some of the PR hype suggests, it is clear that the education-technology industry does have a powerful influence on the design and development of new tools, as well as on the policies that push their adoption. In light of all of this, this article asks and answers how the ed-tech industry might be poised to shape the future of reading.