The provision of sports facilities contributes immensely to the growth of sports and leisure activities in the countries where they are provided. In some countries, as was the case in Botswana, the government had to spend millions of dollars to provide new Integrated Sports Facilities (ISF's) as a panacea for the continued poor performance of its national teams at different sports events. Where such facilities are managed by government or public organizations (as in Botswana), operational deficiencies, for instance government bureaucracy, is replete. One of such deficiencies relate to inadequate marketing of sports facilities, leading to inadequate use by the populace, poor revenue and consequently poor maintenance and neglect of such facilities. The purpose of the current study was thus to assess the strategies that are used in marketing the ISF's in Botswana using the variables of place, price, product and promotion, referred to as the marketing mix by different authors. With a sample of facility coordinators and users (N = 593), the strategies used in marketing the facilities were examined. It was hypothesized that the strategies used to market the ISF's were significantly effective. The specific findings of the study were that the following factors significantly influenced the level of facility use: the price attached to the use of the facility, facility location, promotional strategies used to market the facility and the product. Overall, the strategies used to market the ISF's were found to be ineffective. It was thus recommended that strategies that can be employed to market the ISF's for optimal use include facility proximity, marketing of the facility using integrated mediums of communication and matching the product with need and the price.