This paper focuses on the relationship between the media and educational policies in the context of the "neoliberal newspeak," which has characterized the current circulation of ideas in cultural production. Using framing theory, this article presents a critical discourse analysis on the editorials published about the 2011 student movement by "El Mercurio," the most influential newspaper in Chile. "El Mercurio" is more than a newspaper. It is an institution; an institution that supports conservative ideas. "El Mercurio" framed the public discussion about educational policies and defended neoliberal education based on three discourses: the neoliberal system is absolute, public education is valued less than private and education is a technical issue, not political. By invoking this rhetoric strategy, these discourses attempted to maintain the neoliberal education system in Chile, which in turn rejected the social struggles of the student movement.