This paper presents an innovative teaching technique, the utilization of a popular sitcom to teach an introductory economics course. Using clips from the television show "Seinfeld," instructors can present the oft-perceived difficult, yet basic, economic concepts in an amenable manner, which also enables the achieving of higher levels of learning as per Bloom's taxonomy. Many higher education institutions require an economics course as part of the general education curriculum. These courses typically tend to have high rates of failure relative to other required general education classes. One pedagogical tool to improve pass rates is to use Seinfeld Economics. A typical assignment based on an episode is provided in the appendix to further help adopt this pedagogical tool.