Peer reviewed
Direct linkERIC Number: EJ1028261
Record Type: Journal
Publication Date: 2013
Pages: 12
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-2891
EISSN: N/A
Available Date: N/A
Preparing Marketing for the Future: Strategic Marketing Challenges for Continuing Education
Fong, James
New Directions for Adult and Continuing Education, n140 p89-100 Win 2013
Today's programs and delivery methods in continuing education for the adult student are evolving due to changing needs, competition, and new markets and technologies. The marketing infrastructure, including staffing, budgeting, and processes such as customer relationship marketing and market research, must be in alignment with changing needs.
Descriptors: Continuing Education, Adult Students, Delivery Systems, Educational Change, Public Relations, Alignment (Education), Strategic Planning, Budgeting, Personnel Management, Needs Assessment, Competition, Influence of Technology
Wiley Periodicals, Inc. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8598; Fax: 781-388-8232; e-mail: cs-journals@wiley.com; Web site: http://www.wiley.com.bibliotheek.ehb.be/WileyCDA
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Adult Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
