ERIC Number: EJ1022324
Record Type: Journal
Publication Date: 2013
Pages: 26
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0897-5930
EISSN: N/A
Available Date: N/A
Improving International Marketing Programs to Reflect Global Complexity and Risk: Curriculum Drivers and Constraints
Vos, Lynn
Journal of Teaching in International Business, v24 n2 p81-106 2013
This article looks at the curriculum redesign of a master's-level program in international marketing from a UK perspective. In order to ensure that the program would be more fit-for-purpose for future managers working under conditions of complexity, uncertainty, and within regimes often very different from the home market, the team began the curriculum redesign process with the view that international programs need to have a more broad and cross-disciplinary curriculum. Both drivers and constraints for the curriculum redesign are considered as well as the rationale for including a 30-week module on political and economic risk in the program.
Descriptors: International Trade, Business Administration Education, Curriculum Design, Risk, Masters Programs, Foreign Countries, Marketing, Economics, Management Development, Social Systems, Interdisciplinary Approach, Program Improvement, Curriculum Development, Cultural Awareness, Political Issues, Case Studies, Program Development
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom
Grant or Contract Numbers: N/A
Author Affiliations: N/A