Demand for self-defense instruction has found its way to school settings at all levels. Classes are more prevalent on college campuses than ever before because students and administrators acknowledge the value of such instruction. As a point of reference, half of 16 University of North Carolina (UNC) schools and universities offer a course in self-defense. This article will describe the why and how of adding self-defense to an instructional physical activity program at the university level. Ultimately, the methods used to produce and fund self-defense classes at the college/university level can easily be replicated at the middle and high school levels. A UNC-system university self-defense program is presented as a case study in this article.