The authors discuss their participant observation study with the 10-year-old boy and 8-year-old girl who collaborated on making digital videos at home. Major themes that emerged from this research include appropriation of popular culture texts, parody, gender play, and managing self-representations. These themes highlight the benefits of video production for children and youth, which allows them to take on the roles of writers, producers, directors, actors, and editors in their own right and understand the inner workings of new media enterprise. It also offers them an opportunity to respond to and rework popular images, scripts, and characters; try on and enact multiple identities; and make important decisions about their self-representations. (Contains 5 figures and 2 footnotes.)