The benefit of external, often industry-based, speakers for a seminar series associated with both undergraduate and graduate programmes is relatively unchallenged. However, the means by which such a seminar series can be encapsulated within a structured learning module, and the appropriate design of an accompanying assessment methodology, is not so obvious. This paper examines how such a learning module can be formulated and addresses the main issues involved in the design of such a module, namely the selection of speakers, format of seminars, method of delivery and assessment methodology, informed by the objectives of the module. (Contains 2 tables.)