This paper describes an exploratory evaluation of the Peers Early Education Partnership "Room to Play", an innovative and experimental "drop-in" service seeking to attract and engage "hard-to-reach" families in one of the most deprived areas of a Midlands city. Located in a shop unit of a busy community shopping centre, it offers play and learning activities for children, and provides opportunities for parents to talk to practitioners in a neutral and supportive environment. Through a mixed methods design, the authors attempted to document the core components of a potential transferable model of intervention, within challenging research constraints. (Contains 1 figure.)