A visual content analysis of photos of 216 roadside memorials in the Netherlands was undertaken together with 24 interviews with the people who constructed them to understand how they deal with traumatic death. Friends urgently need to memorialize the deceased and establish spontaneous memorials. They place meaningful objects at the place of death, not necessarily indicating the deceased's identity. In contrast, permanent memorials identify who died and re-embody that person and are primarily established by parents. By transforming the death site into a place of care, parents continue their role as nurturers. Differences in types of memorials are discussed. (Contains 4 tables and 2 figures.)