At three different institutions, public and private, in varying roles, I have found the very particular problem of how to inform micro-level classroom practices with macro-level disciplinary knowledge to be centrally important to our field's development and our students' learning--and singularly difficult to overcome. In this program profile, I outline how we have worked (and are still working) to overcome this problem at the University of Central Florida and describe some of our successes in reducing reliance on contingent labor and gaining support and resources for the elements of a vertical writing education (writing center, WAC program, minor, and certificate) beyond first-year composition. (Contains 7 notes.)