This article describes how public engagement was incorporated into a research university's current Academic Plan, how the public engagement metrics were selected and adopted, and how those processes led to subsequent strategic planning. Some recognition of the importance of civic engagement has followed, although there are many areas in which further research and support are needed. These experiences are shared in the interest of generating ideas about the roles of leadership, planning, data, and recognition in promoting and strengthening a university's commitment to civic engagement. (Contains 2 tables and 1 endnote.)