The Great American Merger: Madison Avenue and Academia (Or--Oh Say, Can You Sell?).

Frandson, Phillip E.

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ERIC Number: EJ098969

Record Type: CIJE

Publication Date: 1974

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The Great American Merger: Madison Avenue and Academia (Or--Oh Say, Can You Sell?)

Frandson, Phillip E.

NUEA Spectator, 38, 16, Jun 74

Two stages in coordinating the development of a program and communication with that program's potential audience, called Program the Market and Market the Program, are illustrated with reference to the development of a new program for training attorney assistants by the UCLA School of Law and UCLA Extension. (SA)

Descriptors: Educational Needs, Extension Education, Legal Education, Program Descriptions, Program Development, Public Relations, Publicize

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