The Principal's PR Role.

Olds, Robert

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Peer reviewed

ERIC Number: EJ090504

Record Type: CIJE

Publication Date: 1974

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The Principal's PR Role

Olds, Robert

NASSP Bulletin, 58, 378, 17-21, Jan 74

The principal who puts public relations at the bottom of his priority list is short sighted and should expect his school's eventual breakdown, says an expert in the PR field. (Editor)

Descriptors: Administrator Attitudes, Administrator Role, Principals, Public Opinion, Public Relations, School Community Programs, School Community Relationship

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