Reinforcement Effects of Attitude Similarity and Source Evaluation on Discrimination Learning.

Kian, Mo; And Others

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Peer reviewed

ERIC Number: EJ085212

Record Type: CIJE

Publication Date: 1973

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Reinforcement Effects of Attitude Similarity and Source Evaluation on Discrimination Learning

Kian, Mo; And Others

Journal of Personality and Social Psychology, 27, 3, 366-371, Sep 73

This experiment was designed to examine the reinforcing effects not only of similar-dissimilar attitude statements, but also names of liked-disliked persons in a discrimination learning task. (Author)

Descriptors: Attitudes, Discrimination Learning, Learning, Psychological Studies, Reinforcement, Task Performance

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