Communicator Mood and the Reluctance to Transmit Undesirable Messages (The Mum Effect).

Tesser, Abraham; And Others

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Peer reviewed

ERIC Number: EJ083960

Record Type: Journal

Publication Date: 1973

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Communicator Mood and the Reluctance to Transmit Undesirable Messages (The Mum Effect)

Tesser, Abraham; And Others

Journal of Communication, 23, 3, 266-83, Sep 73

This study addresses itself to a determinant of the MUM effect - namely communicator mood, and, as well, the interaction between communicator and recipient. (Author/RK)

Descriptors: Affective Behavior, Analysis of Variance, College Students, Communication (Thought Transfer), Emotional Response, Interaction, Measurement, Questionnaires, Tables (Data)

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