The Parameters of Attraction to Mass Media Figures.

Howitt, Dennis; Cumberbatch, Guy

Notes FAQ Contact Us

Back to results

Peer reviewed

ERIC Number: EJ082286

Record Type: CIJE

Publication Date: 1973

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

The Parameters of Attraction to Mass Media Figures

Howitt, Dennis; Cumberbatch, Guy

Journal of Moral Education, 2, 3, 269-81, Jun 73

Article explores the idea that exposure to fictional characters on the motion picture screen or on television causes the viewer, expecially young people, to identify with one or more of the characters involved. Suggestions for improvements in research into mass communications are offered. (Author/RK)

Descriptors: Artists, Concept Formation, Correlation, Factor Analysis, Identification (Psychology), Mass Media, Moral Development, Questionnaires, Student Attitudes, Youth

Publication Type: N/A

Education Level: N/A

Audience: N/A

Language: N/A

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A