Semantic Differential Stability as a Function of Meaning Domain.

Smith, Raymond G.; Nichols, Harold J.

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Peer reviewed

ERIC Number: EJ076198

Record Type: CIJE

Publication Date: 1973

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Semantic Differential Stability as a Function of Meaning Domain

Smith, Raymond G.; Nichols, Harold J.

Journal of Communication, 23, 1, 64-73, Mar 73

Results indicate that the troublesome scale/concept interaction which in past studies has lowered the internal validity of many investigations can be reduced by the simple expedient of controlling for homogeneity of domain of scales and concepts employed. (Authors)

Descriptors: Conceptual Schemes, Factor Analysis, Item Analysis, Semantic Differential, Semantics, Tables (Data), Test Construction

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