Peer reviewedERIC Number: EJ068143
Record Type: Journal
Publication Date: 1972
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The Industrial Library and Market Research
Williams, Lloyd J.
Special Libraries, 63, 12, 563-567, Dec 72
Industrial market research is an area where the industrial librarian has an opportunity to make a creative contribution to his company. The pros and cons of this approach are discussed and the necessary library conditions for optimum results are set forth. (16 references) (Author/NH)
Descriptors: Corporate Libraries, Industry, Information Processing, Library Services, Marketing, Research, Special Libraries
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