Ego-Involvement: A Confusing Variable in Speech Communication Research.

Wilmot, William W.

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Peer reviewed

ERIC Number: EJ051165

Record Type: Journal

Publication Date: 1971

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Ego-Involvement: A Confusing Variable in Speech Communication Research

Wilmot, William W.

Quarterly Journal of Speech, 57, 4, 429-36, Dec 71

Treats the concept of ego-involvement as an independent variable in speech communication research from a theoretical point of view by illustrating how involvement has been variously conceptualized in research projects. Possible ways to solve the difficulties encountered in past conceptualization of involvement are suggested. (Author/DR)

Descriptors: Attitudes, Communication (Thought Transfer), Experimental Groups, Research, Research Methodology, Research Projects, Researchers, Self Concept

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