On the Nature of Innovations.

Zaltman, Gerald; Lin, Nan

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Peer reviewed

ERIC Number: EJ041641

Record Type: CIJE

Publication Date: 1971

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On the Nature of Innovations

Zaltman, Gerald; Lin, Nan

American Behavioral Scientist, 14, 5, 651-673, May 71

The basic dynamic core of social change, the adoption and diffusion processes, evolves around an innovation. The tendency to adopt an innovation related to communicability of the innovation, its compatibility with other practices, its publicness, and the reversibility of its effects. (Author)

Descriptors: Adoption (Ideas), Bibliographies, Change Agents, Diffusion, Group Dynamics, Innovation, Interaction Process Analysis, Social Change, Social Psychology, Social Systems

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