Peer reviewedERIC Number: EJ040270
Record Type: CIJE
Publication Date: 1971
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Some Comments on the Failure of Behavior Therapy as a Technique for Modifying Cigarette Smoking
Mausner, Bernard
Journal of Consulting and Clinical Psychology, 36, 2, 167-170, Apr 71
Data from a role playing experiment are interpreted to signify that positive reinforcements for refraining from smoking might be more successful than aversive controls in changing smoking behavior. It was proposed that cutting down by eliminating undesired cigarettes might strengthen rather than weaken smoking, since its rewards are if anything, increased. (Author)
Descriptors: Behavior Change, Reinforcement, Research Methodology, Responses, Role Playing, Smoking, Therapy
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