ERIC Number: EJ027516
Record Type: CIJE
Publication Date: 1970
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Role of Demand Awareness in the Communicator Credibility Effect
Page, Monte M.
J Soc Psychol, 82, 1, 57-66, Oct '70
The results of this communicator credibility and opinion change experiment suggest that demand characteristics and persuasion are confounded in laboratory opinion experiments; however, the results of manipulations like communicator credibility may be entirely due to the demand characteristics of the situation. (DB)
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