The Influence of Commitment and Self-Esteem on Susceptibility to Persuasion.

Stimpson, David Vern

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ERIC Number: EJ018238

Record Type: CIJE

Publication Date: 1970

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The Influence of Commitment and Self-Esteem on Susceptibility to Persuasion

Stimpson, David Vern

J Soc Psychol, 80, 2, 189-95, 70 Apr

The results of this study suggest that people with a great deal of self-esteem and commitment to specific goals are not amenable to accepting the suggestions of others that relate to a change in their behavior. (CK)

Descriptors: Attitudes, Experimental Groups, Forced Choice Technique, Hypothesis Testing, Individual Psychology, Persuasive Discourse, Self Esteem

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