Authors Casey Reason and Brandon J. Larson advocate for the strategic design and development of impactful activities and athletics to enhance school culture. Their Rally model provides strategies for aligning extracurricular programs with academic goals, fostering leadership, and boosting participation and engagement. The Rally approach improves student performance and promotes a thriving academic environment where students are eager to learn, participate, and grow. Grades 6--12 educators, administrators, and coaches can use this book to: (1) Discover the positive impacts school activities and athletics exert on academics; (2) Foster school unity in commitment to mutual standards, goals, and visions; (3) Adopt step-by-step strategies to promote stronger athletics and activities that build school culture; (4) Create greater opportunities for student leadership development through athletics and activities; and (5) Celebrate successes in ways that perpetuate and sustain a positive athletic school culture.