We investigate whether and how Achieve Atlanta's college scholarship and associated services impact college enrollment, persistence, and graduation among Atlanta Public School graduates experiencing low household income. Qualifying for the scholarship of up to $5,000/year does not meaningfully change college enrollment among those near the high school GPA eligibility thresholds. However, scholarship receipt does have large and statistically significant effects on early college persistence (i.e., 14%) that continue through BA degree completion within four years (22%). We discuss how the criteria of place-based programs that support economically disadvantaged students may influence results for different types of students. [This research is based on evaluative work that was partially funded by Achieve Atlanta.]