As there is a reimagination of education in the era of artificial intelligence (AI), a need emerges to ensure its integration into education in ways that are equitable, inclusive, and ethical. This framework for the comprehensive design, equitable implementation, and continuous improvement of AI strategy marks a shift towards proactive engagement with the transformative potential of technology. This resource is informed by a conceptual framework that classifies AI strategy as an integral component of an institution's broader digital strategy, as well as a lens through which views generative AI not just as a tool for individual courses, but as a systemic innovator within education. This guide steers educational institutions towards using generative AI in ways that are equitable, culturally sensitive, and empowering. It also encourages a forward-thinking, collaborative approach, equipping educators and students with the skills needed for a future where generative AI is ubiquitous within the classroom, the workplace, and everyday life. To effectively utilize this framework, educational institutions should leverage it as a dynamic tool to guide the integration of generative AI within their learning environments. This holistic approach aims to situate generative AI as an impactful tool across diverse teaching and learning contexts, fostering a proactive culture of adoption, adaptation, and iterative improvement of practices and strategies related to generative AI.