Excessive drinking is commonplace among college students and can lead to numerous negative consequences. Alcohol expectancies are a well-studied correlate of alcohol consumption, and greater understanding of expectancies in relation to drinking behavior and alcohol-related consequences could inform future assessment and intervention. Past research has investigated dose-related alcohol expectancies in terms of number of drinks or estimated blood alcohol content (BAC), both of which are problematic. The current study used earlier empirical results to operationalize alcohol dose using the colloquial terms "tipsy" (BAC = 0.09) and "wasted" (BAC = 0.22). The role of sex (male/female), alcohol consumption (low, medium, or high), and imagined intoxication ("tipsy" vs "wasted") on perceived likelihood, valence, and subjective expected utility (SEU) of seven alcohol expectancy domains were explored in a sample of 317 college students. Results of mixed MANOVA and ANOVA indicated strong effects of imagined intoxication; most theoretically, positive effects were perceived as more likely and rated more positively when "tipsy" and most negative effects were seen as more likely and rated as more negative when "wasted." Low drinkers rated all effects more negatively, F (14, 608) = 4.23, p < 0.001), but only some effects as more or less likely, F (14, 608) = 4.00, p < 0.001, compared to medium and high drinkers. Exploratory analyses revealed strong relations between intoxication goal and negative alcohol-related consequences, particularly in conjunction with negative evaluation of the effects of being wasted. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com.bibliotheek.ehb.be/en-US/products/dissertations/individuals.shtml.]