This case study explains how to gather web metrics to measure the size, investment, and popularity of K-12 school system and higher education websites. This case study will first explain and define web metrics in detail, such as keywords, traffic, search engine optimization, and other terminology crucial for educational researchers to understand how to do this form of online research. This case study specifically addresses how to use new software to access web metrics, gather data, and conceptualize research projects, which could help researchers understand new differences between schools and school systems. This case study will conclude with ways that web metrics studies could be expanded in educational contexts and how researchers need to carefully balance technological limitations with the ever-changing nature of Internet sources of information. [This content is provided in the format of an e-book.]