Objective: The purpose of this study is to understand college students' motivations for the use and discontinued use of fitness related technology (FRT) in relation to their physical activity behaviors. Participants: Participants were undergraduate students (n=22) recruited through closed Facebook groups. Participants were eligible if they were between 18-24 (emerging adulthood) years and current or previous users of FRT for at least one month. Methods: Qualitative descriptive design was used with semi-structured virtual interviews with college students. Results College students found FRT to be a helpful motivator, to help establish routines, provide them with additional social support, and impact goal setting. Conclusions: College students are using FRT, however, they still are not meeting the recommended physical activity guidelines. Best practice guidelines need to be established for the use of FRT and how to increase physical activity for this population. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com.bibliotheek.ehb.be/en-US/products/dissertations/individuals.shtml.]