This dissertation aims to explore the donor characteristics at a large southern public doctoral granting university. The goal is to better understand alumni donor motives and the changing intrinsic needs of the donor across generations. Economic and philosophical theories including Social Exchange Theory, Warm Glow, and Recognition Theory will be reviewed from the exchange philanthropy perspective. The changing generational donor characteristics in respect to gift-giving behavior will be reviewed to better assess the fit of an alumni association model in relation to the current and next generation of alumni donors. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com.bibliotheek.ehb.be/en-US/products/dissertations/individuals.shtml.]