This study identifies and explore the perceptions of advantages, disadvantages, and means of disadvantages of web-based e-coaching as an alternative to face-to-face business coaching. With little research in existence on the topic of e-coaching, this study aims to bring forward insight and details on the viability of e-coaching in a business context due to its affordability and availability. This study uses qualitative methods to assist with identifying key factors in assessing the value and efficacy of e-coaching through lived-experiences allowing for the emergence of unforeseen themes and ideas to emerge. Participants in the study are chosen using specific criteria: 1) currently a coach who use computer-based technology for coaching providing e-coaching services in a U.S. business context; 2) has at least one year of experience providing e-coaching in a U.S. business context; 3) willing to complete an online questionnaire to answer open-ended questions about their experiences with e-coaching; 4) must be at least 18 years of age; 5) must be able to speak and write fluently in English, and; 6) must have access to the necessary hardware and software to complete the online questionnaire. All participants are given a 12-question questionnaire that takes between 30 and 45 minutes to complete. All data from the questionnaires is compiled into an MS Excel spreadsheet when downloaded from SurveyMonkey and uploaded into NVivo12 for thematical analysis using the six-step procedure described by Braun and Clarke (2006). [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com.bibliotheek.ehb.be/en-US/products/dissertations/individuals.shtml.]