As digital media have become more embedded in all aspects of architects' design and representational work, a gap has been identified between architectural practices and the ways in which architecture is presented in museum exhibitions, which often rely on traditional media. In this chapter, we study digital creative processes in an architect firm, following how ideas were developed for and ultimately presented in three different exhibition contexts by curators. The exhibition contexts are viewed both as background rationale for the architects' object of activity, orienting their designing and imagining activities, and as concrete works produced by architects and museum curators. The analysis focuses on the role of narrative, digital materials, and temporal orientation in both architect and museum curator practices. The study contributes a model for understanding exhibition contexts as primarily conceptual, experiential, or educational, and for discussing the respective future-oriented, present-lived, and past-oriented temporal orientations that guide design processes. [For the complete volume, "Designs for Experimentation and Inquiry: Approaching Learning and Knowing in Digital Transformation. New Perspectives on Learning and Instruction," see ED661573.]