The purpose of this mixed-methods study was to investigate the relationship between principal and parent perceptions of social media use by schools to communicate with the community. The researcher collected quantitative survey data from school principals and parents around the globe using Likert scales along with qualitative data of open-ended questions. Additional qualitative data were collected through elementary, middle, and high school principal interviews. The objective of the research is to better understand perceptions of social media use to better utilize the tool as a means of communication for a school. The results of this study indicate that parents view school social media accounts positively and that they are a source of information for the community. Principals in comparison to parents largely viewed social media use in a negative perspective. This research offers valuable insights into school social media use and how school principals can use it as an effective communication tool. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com.bibliotheek.ehb.be/en-US/products/dissertations/individuals.shtml.]