The pandemic, public scrutiny of higher education, the continued rise in the cost of college attendance, the student mental health crisis, social, political, and racial unrest, and the changing nature of work in the United States all influence the current state of the student affairs profession. This case study explored the changing landscape of the field of student affairs. Themes emerged in the research related to the impacts of the COVID-19 pandemic and associated expectations of response, the broad-reaching effects of the student mental health crisis, and the overall morale of student affairs staff. The theory of academic capitalism was employed as a framework for the study. Academic capitalism describes the tendencies of colleges and universities to act in business-like or market-driven ways. To describe the application of an academic capitalist framework within student affairs, the term co-curricular capitalism was developed. The results of this study have implications for practice for student affairs professionals as they navigate potential tensions between the needs of today's college student and the contemporary model of higher education in the United States. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com.bibliotheek.ehb.be/en-US/products/dissertations/individuals.shtml.]