Technology and data have become integral components of the higher education landscape. These tools and stores of information are readily available to staff, administrators, and faculty. Despite this permeation of technology and data, there remains opportunities for growth and gaps in usage, particularly in the critical work of academic advising. The purpose of this case study was to examine the perceptions of academic advisors on the utilization of technology and data in the delivery of advising services at a midsize state university in California. The findings of this study are based on interviews (n=11) of academic advisors and 10 hours of observations of advising sessions. Bertalanffy's General Systems Theory (GST) was utilized to guide this study and frame the findings, which focused on positioning the lived experiences of academic advisors within a larger higher education structure and to determine how these structures supported or hindered the use of technology or data in advising services. The findings explored the pathways that advisors take to come into the profession, the extent to which they support students by helping build agency and by providing advocacy support. Also, the findings revealed how advisors felt deeply about being misunderstood, undervalued, and underappreciated by the campus community. Finally, the findings concluded that while success and adaptability in technology and data usage was present, there exists a need for greater training and support from the campus community to fully utilize the support software available and the skills possessed by advisors. Recommendations to bridge the technology and data gap included the development of a fully integrated, first-year experience program that is grounded in a community of care, a renewed emphasis on marketing the work of advisors, and added training around technology and data usage. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com.bibliotheek.ehb.be/en-US/products/dissertations/individuals.shtml.]