Several factors, including stigma and help-seeking behaviors, create barriers to college males seeking professional mental health services. Previous research has focused on socialization, masculinity ideologies, and attitudes to explain this disparity. However, little is understood about how this population's coping style, race, and psychological distress are associated with attitudes toward seeking mental health treatment. This study surveyed 135 White, Black, and Latino male college students to examine the relationships between public stigma, self-stigma, John Henryism, hardiness, psychological distress, and help-seeking attitudes. There were no significant correlations between stigma, coping style, race, or level of distress and help-seeking attitudes within the total sample. Latino participants had a weak, negative correlation between their endorsements of public stigma and their willingness to seek help. As hypothesized, a positive correlation was found between John Henryism and hardiness, but there was no correlation between either of these coping styles and help-seeking attitudes. These findings highlight for psychologists the importance of taking a flexible, multifaceted approach to reaching out to men in college, as more research is done on understanding help-seeking within this population. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com.bibliotheek.ehb.be/en-US/products/dissertations/individuals.shtml.]