Small Bible colleges have limited resources to recruit students. They must find strategies to recruit and retain college-ready students who fit with their mission. With limited or no endowments or reserves, these colleges rely primarily on enrollment tuition revenue. The purpose of this study, conducted at a small Bible college in the southeastern United States, encompassed dual objectives. The first objective of this study was to investigate if students' individual characteristics, social web, and physical data predict student 2-year retention. The second objective of this study was to examine if significant differences existed between ministry majors and non-ministry majors' Bible and Theology Test scores. The quantitative correlational retrospective research design study and Learning Analytics framework of Ifenthaler and Widanapathirana (2014) provided a way to organize and understand the problem of retaining students for at least 2 years at a small Bible college. This quantitative correlational study answered two research questions. First, do individual characteristics, social web, and physical data have statistical significance to predict student 2-year retention at a small Bible college in the southeastern United States? Second, is there a statistically significant difference between applicants who attended who intend to major in ministry and applicants who attended who do not intend to major in ministry? For the first research question, the logistic regression model was statistically significant. There were two variables that were statistically significant and eight variables that had practical significance in the model. For the second research question, there was a statistically significant difference in the mean of Bible and Theology Test scores between ministry majors and non-ministry majors. Three findings emerged from this study. First, correlations exist between admissions data and retention at 2 years. Second, admissions data can predict retention at 2 years. Third, applicants who intend to pursue a ministry degree have more theological and biblical knowledge than applicants intending to pursue a non-ministry degree. This study has implications for the small Bible college, admissions departments, college administrators, and student services departments that could use data to predict student retention at 2 years and identify Bible knowledge among its applicants based on intended major. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com.bibliotheek.ehb.be/en-US/products/dissertations/individuals.shtml.]