Korean people are among the most passionate about reading. The number of new book titles published in South Korea in 2003 was 35,371 and the total number of printed copies was 111,450,224. Its publishing market reached $2.3 billion. To encourage the publishing and printing movement, the Korean government developed a draft law to revitalize the printing industry and allocated about $8 billion for that. To encourage students to read, the Ministry of Tourism and Youth announced concrete plans for the Youth's Reading Movement. They distribute book coupons. The Ministry of Culture, in cooperation with the Korean Publishers Association and the Kyobo Book Center held the Grand Book Festival, in addition to the Culture Train, the Subway Book Fair, translating Korean literature into other languages, creating a huge database for public libraries in Korea, campaigns run by the publishers' consortium, and television programs; all to promote reading among the young generation. Each of these is described in the article in detail.