This study collected and examined the beliefs, opinions, and perceptions of Prior Learning Assessment (PLA) at three public universities in the Pacific Northwest. This study used a qualitative multiple-case study design and provided the opportunity to collectively compare data collected on each campus and across the three campuses. Through semi-structured interviews, non-academic and academic leaders were asked to share their beliefs, opinions, and perceptions of PLA. Academic capitalism was used as a conceptual framework to critically examine and evaluate PLA practices of each campus. The findings of this study provided practical insight for other public four-year colleges and universities that are or considering implementing some form of PLA to recruit adult learners. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com.bibliotheek.ehb.be/en-US/products/dissertations/individuals.shtml.]