Parent engagement remains a significant accountability measure surrounding modern-day school reform. While multitudes of research studies focus on large urban school districts, few studies apply to smaller rural districts. Rural districts, smaller in size, present a unique opportunity for community engagement. Rural communities offer the potential to create relationships through smaller more familiar group settings, a concept that is often more difficult in larger school districts. This intrinsic case study exposes parental engagement perspectives of parents within a single rural East Texas school district. This study establishes a need for rural districts to rethink how they design parent engagement opportunities. Parent interview analysis reveals four themes are relative when considering parent engagement program design in rural districts: communication, trust in school leadership, building relationships, and parent support and influence are key. Two theories offer lenses to this study's design: Bandura's self-efficacy theory and role construction theory. Each theory brings unique consideration to determining how parents perceive their roles in supporting their child's education journey. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com.bibliotheek.ehb.be/en-US/products/dissertations/individuals.shtml.]