This study examines behavioral traits to determine what impact they have on average visit duration when interacting with a website, a major part of search engine and webpage performance metrics commonly reported in practice. A task-based design was created to examine participants' interaction with various websites containing a variety of media and information to determine what effect NEO personality traits, learning styles, and consumer decision making styles had on website performance and success indicators. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com.bibliotheek.ehb.be/en-US/products/dissertations/individuals.shtml.]