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ERIC Number: ED624335
Record Type: Non-Journal
Publication Date: 2022-Dec
Pages: 1
Abstractor: ERIC
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Encouraging Families to Visit a Literacy Website: A Randomized Study of the Impact of Email and Text Message Communications. Study Snapshot. REL 2023-143
Regional Educational Laboratory Southwest
This study snapshot highlights key findings from a study that examined the feasibility and effectiveness of using brief email and text message communications to increase the number of parent and guardian visits to the Reading Initiative for Student Excellence (R.I.S.E.) state literacy website. In November 2021 the department sent test messages to determine the percentage of households with children in kindergarten-grade 6 in Arkansas public schools that had a working email address or cell phone number and whether the percentage differed by school locale or demographic composition. In January 2022 households with children in these schools were sent three rounds of communications with information about literacy and a link to the R.I.S.E. website. The study examined the impact of these communications on whether parents and guardians clicked the link to visit the website. The Arkansas Department of Education, districts, and schools can use the findings from this study to inform decisions about how best to communicate with families about literacy and other evidence-based resources. [For the full report, see ED624334. For the appendixes, see ED624336.]
Regional Educational Laboratory Southwest. Available from: Institute of Education Sciences. 550 12th Street SW, Washington, DC 20202. Tel: 202-245-6940; Web site: http://ies.ed.gov/ncee/edlabs/regions/southwest/index.asp
Publication Type: Reports - Descriptive
Education Level: Elementary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Regional Educational Laboratory Southwest (ED/IES); National Center for Education Evaluation and Regional Assistance (NCEE) (ED/IES); American Institutes for Research (AIR)
Identifiers - Location: Arkansas
IES Funded: Yes
Grant or Contract Numbers: 91990018C0002
Author Affiliations: N/A