Public media has the potential to play a powerful role in the media landscape for tweens and teens. With the By/With/For Youth: Inspiring Next Gen Public Media Audiences project, the Joan Ganz Cooney Center conducted focus group interviews with tweens and teens across the country in order to better understand how young people are engaging with media today in order to help public media better serve this young audience. The key to success will be in understanding this young audience. Given the ever-evolving technologies that youth use and the ways that technology and media have shifted young people's experiences, this research brief aims to support stations as they prepare responsive approaches to working by/with/for youth. [For the first report in this series, see ED624025.]